Advertising Past & Present

After reading chapters 9 and 10 I found the rise of American editorial and advertising design quite interesting.
I'd imagine persuasive selling has been around for an extremely long time. But when it's in the Victorian Era in  the golden age for graphic design it must have been ingenious to use imagery to sell your product. I found a few images of old and new advertisements to compare.

This advertisement is attempting to sell cocaine toothache drops. It appears to be acceptable to give this to your children in the late 19th century.

Here is another advertisement for Coca Cola, I believe this one is from the 1900's Did you know they use to put cocaine in Coca-Cola? It was removed in 1903 but still makes you wonder.

Now as for recent advertisements, I'd say most of our advertisements come from television. Especially during the superbowl any body remember any ones that are stuck in your head? 

Advertisements are everywhere in our generation.

Buses

Billboards

Yes, magazines!

Now it seem's the message is clear, Buy our product! The difference I see immediately is simply quality, as well as the combination of photography and graphic design. Although the methods in creating these designs are different, and innovative. But the same message is still being portrayed. 

Compare the two coke advertisements, the woman in the first ad is being given what looks like a small glass of coca cola. And the present advertisement for coke is saying to share happiness. Although coca cola has already earned a name for themselves and might not need to display as much information as the first ad, they are still showing coca cola being shared.